The Carton Apeel Values
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Carton Apeel is a new division of Label Apeel and part of the Apeel family. Built on the same foundations and guided by the same three Rs, we’re extending the support we offer customers to include carton packaging. As the business grows, there will be new ideas to consider and new challenges to work through. Our values help us approach both with a shared sense of what matters.
The three Rs sit at the heart of Label Apeel, and they’re just as important to Carton Apeel. They guide how we work, how we build relationships and how we support our customers as this new division develops.
Responsiveness
Packaging projects move more smoothly when questions are answered early and decisions are made with production in mind. Customers and designers can speak directly to people who understand print, board, finishing and converting - whether they need advice before artwork is finalised or support once a job reaches press.
That means being available, giving clear answers and helping resolve practical print questions before they become production problems.
Relationship
Strong print relationships are built by understanding the brand, the project and the people behind it. Carton Apeel extends the relationships we have built through Label Apeel, allowing us to support more of a customer's packaging while keeping the same open, collaborative way of working.
For existing Label Apeel customers, that can mean fewer handovers, more continuity and a team that already understands how they like to work.
Reputation
Our reputation has been built on doing what we say we will do and taking responsibility for the work we produce. That standard carries through to Carton Apeel - from colour and print quality to finishing, consistency and service.
Adding cartons to our capability does not change the expectations we set for ourselves. It gives us another way to deliver on them.
More joined-up packaging support
For many brands, labels and cartons are part of the same launch, the same range and the same visual identity. So it makes sense to look at them as part of the same bigger picture.
That’s where Carton Apeel comes in, giving us a way to support our customers beyond their labels. We’re bringing four decades of print knowledge and experience into carton packaging, with the same values, care and way of working that have always shaped Label Apeel.
The Apeel family, looking ahead
Carton Apeel marks a new chapter for the Apeel family - a chance to support more of our customers’ packaging needs while staying true to the values that brought us here.
We’re taking the same family-business approach behind Label Apeel and carrying it into carton packaging - staying close to our customers, being straightforward to deal with and taking pride in the quality of every job that leaves us.