From award-winning labels to Innovative Carton Printing: the Apeel Story
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For more than four decades, Label Apeel has built its reputation as a family-owned, award‑winning label manufacturer, known for decorative finishes, print reliability and strong customer relationships. Over that time, our passion for print and our care for our customers have shaped everything we do.
Now we’re opening a new chapter of that same care and craft in carton printing. Carton Apeel continues that story into folding cartons, bringing the same focus on quality, innovation and customer care to a new packaging format.
The goal is simple: to help brands achieve greater shelf impact on both labels and cartons through the highest standards of print quality and craft.
Up to 2023 – A Record of Recognition at the Highest Level
Label Apeel is a multi‑award‑winning UK label manufacturer, recognised across industry awards for its decorative label printing and finish quality. This repeated recognition, together with our consistently high NPS scores, reflects the same story from both judges and customers: strong confidence in our print capability, service and support in helping brands achieve standout shelf impact.
2023–2024 - Listening to customers, expanding the vision
As brand and packaging teams look for more joined‑up support across labels and cartons, Label Apeel begins scoping how its print expertise and finishing capabilities can be applied to folding cartons. The goal is clear: offer the same trusted service and decorative quality on cartons that customers already rely on for labels.
2024 - Re‑thinking carton production for our customers
In 2024, we set out to solve a clear problem for our customers: how to reach the speed and flexibility modern carton production demands without adding complexity. That problem‑solving mindset led us to look beyond conventional multi‑stage workflows and focus on how a true single‑pass, inline approach could remove friction from embellished carton jobs.
Building on that thinking, we partnered with Edale to implement a single‑pass flexo line that can print and embellish inline, allowing us to offer a faster, simpler carton process built on proven technology.
2025 – Investing in single pass carton printing and finishing technology
Label Apeel has invested in new flexo printing capacity and inline finishing equipment. This enables Carton Apeel to print and finish premium cartons with advanced decorative effects in one streamlined pass. The investment builds on Label Apeel’s history of early technology adoption and finishing expertise, extending those capabilities into carton production.
2026 – Carton Apeel launch
Carton Apeel formally launches as part of the Apeel family, giving customers a single partner for labels and folding cartons. Building on Label Apeel’s established reputation for reliability, quality and service, Carton Apeel helps brands manage shorter runs, multiple SKUs and tight turnaround times through integrated inline printing and finishing.
Together, Label Apeel and Carton Apeel offer one continuous story: a family business that has grown from a local label printer into a nationally recognised decorative print specialist, now extending that expertise into folding cartons. For customers, that means the reassurance of a proven brand, combined with a new way to produce embellished cartons and labels through one aligned print partner.